Nividas offered affordable eyeglasses tailored for the youthful and stylish clientele, available both online and in stores across Sweden's major cities. The brand embraced a playful yet calming communication style to resonate with customers. With a carefully curated selection of frames, we aimed to simplify the process of discovering a sharp and stylish look.

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In my role as Art Director, I envisioned and executed campaigns and visual elements online, in-store, and throughout urban landscapes. Collaborating closely, I played a key role in the development of Nividas' distinctive brand identity. Our vision wasn't just about eyewear; it was a lifestyle choice that seamlessly integrated fashion and functionality.